• Connecting Businesses and Institutions to the

    Soul of India...its Villages.

     

     

  • Why Rural India?

    It is rightly said the Soul of India lives in its villages,

    • With 13.1% of the world’s population, rural India represents the single              largest potential market
    • It accounts for 53% of FMCGs and 59% of durable sale in India. 
    • Consumption in rural areas is growing at 1.5 times the rate in urban areas
    • Today’s $12 billion consumer goods market in rural India is expected to hit $100 billion by 2025  (-A.C Nielsen)

    The rural market has therefore become vital for the growth of most companies.

  • How we work?

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    Demystifying Rural India

    Increasing Corporates Understanding of Modern Day Rural India
     

    Grassroutes offers well supported learning sessions facilitated by best in industry experts 

     

    Our programmes are immersive, hands on and provides deeper consumer insight

     

    We are unique in our approach and offer an opportunity for the participants to stay in the village itself. This enables participants to better interact with potential customers and get a first hand, deeper insight in to their daily lives, society and their eco-system.  

     

    Thus, helping corporate's better ‘connect’ with their future customer and increase their understanding of modern day rural India.

     

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      Our Residential Programs are aimed at -

      • Senior Management
      • Middle Management
      • Management Trainees
      • Local and International, Institutions and Universities
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      Types of Programmes Conducted -

      • Bespoke Rural Immersion Programmes
      • Mixed Rural Immersion Programmes
      • Management Training
      • Away Days
      • Field Learning Sessions

      We facilitate individual, team and organisational development through our curated experiential format.

    • Case Studies and Feedback

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    • CLIENTS INCLUDE

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      Email
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    • Other Institutional Associations

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    • CONTACT US

      We are based in Mumbai, and facilitate program in villages across India.

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      connect@grassroutes.co.in

       

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      Facebook

       

       

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      +91-8879-477-437