

Grassroutes Connect
Connecting Businesses and Institutions
to Rural India
We facilitate behavioral and functional programs for businesses and institutions through experiential learning
platforms.
We offer a network of villages across rural India.
We collaborate with the best in industry practitioners to deliver the best learning outcomes.
Businesses and Rural India

- With 13.1% of the world’s population, rural India represents the single largest potential market
- It accounts for 53% of FMCGs and 59% of durable sales in India.
- Consumption in rural areas is growing at 1.5 times the rate in urban areas
- Today’s $12 billion consumer goods market in rural India is expected to hit $100 billion by 2025 (-A.C Nielsen)
The rural market has therefore become vital for the growth of most companies.
Educational Institutions and Rural India
Immersive learning experiences for the younger generation can have several benefits.
- Understanding rural India fosters social awareness and empathy towards its challenges.
- It cultivates appreciation for India's diverse cultural heritage.
- It provides insights into the economic significance of agriculture and rural livelihoods.
- Students can critically analyze government policies aimed at rural development.
- It equips students to propose sustainable development solutions tailored to rural contexts.

The Grassroutes Value Proposition
Safety Audited Locations
We have been experts in facilitating safe, on-field rural immersions and learning programs for over 15 years. Having worked with market leaders, our villages are safety-audited.
Learning Goals Delivered
Be it our corporate training programs or learning programs for schools and colleges, we work with our clients to understand their learning outcomes and curate programs to achieve the same.
Diverse Offerings
Top B-schools, Ivy League institutes, international schools, foundations, non-profit entities, multinational companies and trusted financial institutions - we have worked with all. This experience has not only helped us curate hundreds of learning modules but added to our teams expertise immensely.
Trainers and Facilitators
We are affiliated with renowned learning coaches, academicians and on-field practitioners, who facilitate the programs.
Strong Local Connects
We have established a smooth rapport with village Gram Panchayats, local NGOs, and communities through years of regular interaction.
Travel and Stay
All our trips are hosted and managed by local communities. Stay is arranged in homestays, camping tents, local resorts, and hotels based on location. In the villages, food is cooked by local families and served in their houses, and bed linen is provided by us. Clean washroom facilities are available at all village locations.
Reach Out To Us For Curated Programs


