Connecting Businesses and Institutions to the

    Soul of India...its Villages.

  • Why Rural India?

    It is rightly said the Soul of India lives in its villages,

    • With 13.1% of the world’s population, rural India represents the single              largest potential market
    • It accounts for 53% of FMCGs and 59% of durable sale in India. 
    • Consumption in rural areas is growing at 1.5 times the rate in urban areas
    • Today’s $12 billion consumer goods market in rural India is expected to hit $100 billion by 2025  (-A.C Nielsen)

    The rural market has therefore become vital for the growth of most companies.

  • How we work?

    Demystifying Rural India

    Increasing Corporates Understanding of Modern Day Rural India

    Grassroutes offers well supported learning sessions facilitated by best in industry experts 


    Our programmes are immersive, hands on and provides deeper consumer insight


    We are unique in our approach and offer an opportunity for the participants to stay in the village itself. This enables participants to better interact with potential customers and get a first hand, deeper insight in to their daily lives, society and their eco-system.  


    Thus, helping corporate's better ‘connect’ with their future customer and increase their understanding of modern day rural India.


      Our Residential Programs are aimed at -

      • Senior Management
      • Middle Management
      • Management Trainees
      • Local and International, Institutions and Universities

      Types of Programmes Conducted -

      • Bespoke Rural Immersion Programmes
      • Mixed Rural Immersion Programmes
      • Management Training
      • Away Days
      • Field Learning Sessions

      We facilitate individual, team and organisational development through our curated experiential format.

    • Dehna

      Corporate fun away days to Dehna, The land of a 1000 waterfalls!

      Inviting Corporate Teams for a fun away day, in the lap of nature, surrounded by lush greenery. Relax and enjoy the simple rural life, try your hand at some traditional village activities...Day of fun, relaxation and rejuvenation and just 85 kms from Thane toll plaza!

    • Case Studies and Feedback


    • Other Institutional Associations


      We are based in Mumbai, and facilitate program in villages across India.






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