Businesses and Rural India
- With 13.1% of the world’s population, rural India represents the single largest potential market
- It accounts for 53% of FMCGs and 59% of durable sales in India.
- Consumption in rural areas is growing at 1.5 times the rate in urban areas
- Today’s $12 billion consumer goods market in rural India is expected to hit $100 billion by 2025 (-A.C Nielsen)
The rural market has therefore become vital for the growth of most companies.
Educational Institutions and Rural India
Immersive learning experiences for the younger generation can have several benefits.
- Understanding rural India fosters social awareness and empathy towards its challenges.
- It cultivates appreciation for India's diverse cultural heritage.
- It provides insights into the economic significance of agriculture and rural livelihoods.
- Students can critically analyze government policies aimed at rural development.
- It equips students to propose sustainable development solutions tailored to rural contexts.
